machine viewenglish onlyraw: /about.md
We take ownership of work that's hard to delegate
Bleu works with software companies and DeFi teams when the job calls for understanding the problem, making good decisions, and carrying it through.
Why Bleu exists
Bleu came out of a pattern we kept seeing: critical work delayed, over-scoped, or built around the wrong problem. The issue was rarely effort — it was ownership. Somewhere between the request and the build, the real problem stopped being examined.
So we don't treat the brief as untouchable. We question the problem, understand what success depends on, and move from there. Then we do the work well and leave it strong enough to hold up in production.
What working with us feels like
Trust isn't declared. It accumulates through practices that keep the work visible:
Status without prompting: We initiate updates. Clients should never have to ask.
No allocation surprise: If capacity or scope shifts, you hear it before it affects delivery.
A named owner: One person accountable per engagement. You know who.
Recentering when something feels off: If the outcome feels uncertain, we start the conversation. We don't wait for you to.
We don't overcomplicate.
We care about the outcome
We integrate, we don't hover
We take responsibility for the outcome
Team
A small senior team, no rotating cast. The people on this page are the ones in your Slack, your codebase, and your reviews.
José Ribeiro — CEO · Co-Founder
Fábio Mendes — Product Engineer · Co-Founder
Luiza Kataoka — Software Engineer
Victoria Fracari — Product Manager
Etore Grande — Product Designer
Bibiana Corrêa — Product Designer
João Victor Assis — Software Engineer
Jean Neiverth — Software Engineer
Who leads Bleu
José Ribeiro built Bleu after seeing the same failure mode too many times: the work was technically strong, the team was capable, but somewhere between the request and the build, the real problem stopped being examined closely enough.
The fix was not better process. It was building a company where the people doing the work treat the outcome as their responsibility, and have enough context and judgment to catch problems early, before they become expensive.
Born in Floripa. Building Everywhere
Bleu is built from Florianópolis — an island that quietly became one of Brazil's strongest tech hubs. It's where we found people who could have taken jobs anywhere and chose to stay somewhere worth staying.
That matters more than it sounds. The work we take on is long, ambiguous, and high-context — it needs people who aren't burning out or job-hopping every 18 months. Floripa is part of how we keep them.
We take ownership of work that's hard to delegate
Bleu works with software companies and DeFi teams when the job calls for understanding the problem, making good decisions, and carrying it through.
Why Bleu exists
Bleu came out of a pattern we kept seeing: critical work delayed, over-scoped, or built around the wrong problem. The issue was rarely effort — it was ownership. Somewhere between the request and the build, the real problem stopped being examined.
So we don't treat the brief as untouchable. We question the problem, understand what success depends on, and move from there. Then we do the work well and leave it strong enough to hold up in production.
What working with us feels like
Trust isn't declared. It accumulates through practices that keep the work visible:
Status without prompting
We initiate updates. Clients should never have to ask.
No allocation surprise
If capacity or scope shifts, you hear it before it affects delivery.
A named owner
One person accountable per engagement. You know who.
Recentering when something feels off
If the outcome feels uncertain, we start the conversation. We don't wait for you to.
We don't overcomplicate.
We care about the outcome
We integrate, we don't hover
We take responsibility for the outcome
THE PEOPLE WHO OWN IT
The names you'll actually speak to.
A small senior team, no rotating cast. The people on this page are the ones in your Slack, your codebase, and your reviews.
José Ribeiro
CEO · Co-Founder
Fábio Mendes
Product Engineer · Co-Founder
Luiza Kataoka
Software Engineer
Victoria Fracari
Product Manager
Etore Grande
Product Designer
Bibiana Corrêa
Product Designer
João Victor Assis
Software Engineer
Jean Neiverth
Software Engineer
Who leads Bleu
José Ribeiro built Bleu after seeing the same failure mode too many times: the work was technically strong, the team was capable, but somewhere between the request and the build, the real problem stopped being examined closely enough.
The fix was not better process. It was building a company where the people doing the work treat the outcome as their responsibility, and have enough context and judgment to catch problems early, before they become expensive.
MADE IN FLORIPA
Born in Floripa.
Building Everywhere
Bleu is built from Florianópolis — an island that quietly became one of Brazil's strongest tech hubs. It's where we found people who could have taken jobs anywhere and chose to stay somewhere worth staying.
That matters more than it sounds. The work we take on is long, ambiguous, and high-context — it needs people who aren't burning out or job-hopping every 18 months. Floripa is part of how we keep them.
Have a problem that's hard to delegate?
Bring us the context. We'll tell you whether Bleu is the right fit, and what the cleanest next step is.
If the answer is no, we'll say that clearly.
Contact: [jose@bleu.builders](mailto:jose@bleu.builders) (response within 24 business hours) · book a 15-min call: [cal.com/jose-ribeiro/15min](https://cal.com/jose-ribeiro/15min)
Curious if we can help?
Bring us the context. We'll tell you whether Bleu is the right fit, and what the cleanest next step is.
IF THE ANSWER IS NO, WE'LL SAY THAT CLEARLY.