machine viewenglish onlyraw: /cases/perk.md
Case study — Perk
Bleu strengthened the platform while Perk kept shipping — 3+ years, 12k+ commits, 16 apps in production, and the M&M’s launch at 99.984% uptime.
3+ Years of partnership · 12k+ Commits shipped · 16 Apps in production · 99.984% Uptime on the M&M’s launch
Perk is a white-label loyalty platform consumer brands plug into for rewards, quizzes, receipt scanning, and product discovery. Bleu has been embedded for 3+ years — operating like an in-house product team, not a vendor.
Shipped:
M&M’s global program: Enterprise launch served at 99.984% uptime
Receipt scanning: Smarter flows for the platform’s highest-friction input
Admin dashboard rebuild: The operations surface, rebuilt for the platform Perk is becoming
NFT marketplace: Full-stack marketplace with fiat-to-crypto checkout
AI-powered onboarding: Brand sites scraped into ready-to-run programs
Outcome: Perk gets an engineering team that compounds — 3+ years of platform context, enterprise launches that hold, and a codebase that stays ready for where the product goes next.
3+ YEARS EMBEDDED IN ONE PLATFORM
Perk
Bleu strengthened the platform while Perk kept shipping — 3+ years, 12k+ commits, 16 apps in production, and the M&M’s launch at 99.984% uptime.
3+
Years of partnership
12k+
Commits shipped
16
Apps in production
99.984%
Uptime on the M&M’s launch
Overview
Perk is a white-label loyalty platform consumer brands plug into for rewards, quizzes, receipt scanning, and product discovery. Bleu has been embedded for 3+ years — operating like an in-house product team, not a vendor.
Our role
Bleu works inside the platform across frontend, backend, and infrastructure — from brand programs to the admin rebuild — shipping alongside Perk’s product direction.
What changed
The platform got stronger while the product kept moving — enterprise launches held, and the codebase stayed maintainable through years of continuous shipping.
- 12k+ commits across 3+ years of continuous delivery
- 16 apps in production on one platform
- M&M’s global launch served at 99.984% uptime
- 1.6M+ tracked actions and 780k+ completed challenges across programs
“They operate like they’re part of our team. Pick up context fast, make decisions, and ship without needing to be managed.”
Taylor
Perk
3+ YEAR PARTNERSHIP
What we’ve shipped
Platform work across the whole stack — while Perk kept shipping product.
M&M’s global program
Enterprise launch served at 99.984% uptime
Receipt scanning
Smarter flows for the platform’s highest-friction input
Admin dashboard rebuild
The operations surface, rebuilt for the platform Perk is becoming
NFT marketplace
Full-stack marketplace with fiat-to-crypto checkout
AI-powered onboarding
Brand sites scraped into ready-to-run programs
Areas we took ownership of
ENTERPRISE LAUNCHES THAT HOLD
A global consumer brand puts real traffic behind every feature.
The M&M’s program
A global brand launch is the platform’s hardest test: rewards, quizzes, and receipt scanning under production load, in public.
- Global launch served at 99.984% uptime
- Rewards, quizzes, and receipt scanning under production load
- 1.6M+ tracked actions across the platform’s programs
A PLATFORM THAT KEEPS EVOLVING
Perk is evolving from campaign loyalty into a catalog-driven platform.
From campaigns to catalog
The next version of Perk is catalog-first: structured products powering smart receipt scanning, AI-generated content, and gamified discovery.
- Product catalog foundation for smart receipt scanning and per-product content
- AI onboarding that turns a brand site into a running program
- Admin rebuilt for the platform Perk is becoming
Why this partnership works
Perk ships product direction, not specs. That only works with a team that picks up context fast, makes decisions, and runs without being managed.
After 3+ years embedded, Bleu operates like Perk’s in-house engineering — product conversations instead of ticket queues, and ownership across the whole stack.
Outcome
Perk gets an engineering team that compounds — 3+ years of platform context, enterprise launches that hold, and a codebase that stays ready for where the product goes next.
Have a problem that's hard to delegate?
Bring us the context. We'll tell you whether Bleu is the right fit, and what the cleanest next step is.
If the answer is no, we'll say that clearly.
Contact: [jose@bleu.builders](mailto:jose@bleu.builders) (response within 24 business hours) · book a 15-min call: [cal.com/jose-ribeiro/15min](https://cal.com/jose-ribeiro/15min)
Bring us the problem.
Bring us the context. We’ll tell you whether Bleu is the right fit, and what the cleanest next step is.
IF THE ANSWER IS NO, WE’LL SAY THAT CLEARLY.